Social media has become a significant part of everyone’s daily life and has shaped the way we behave and interact with one another. Social media is a form of communication, news source, and entertainment.
An online business is one of the best ways to earn more nowadays. Since almost everyone is present in the online world, having an online business lets you have a wide reach of your target market while saving on some of the operational expenses, such as rent and other facility costs.
The challenge is how you will make your business stand out from the vast and competitive online business market. This is where branding comes in.
At present, all businesses need a solid online presence to survive. And why not? According to statistics, 4.95B people use the internet around the world. That accounts for 62.5% of the world population. To up your brand’s online presence, can an app help?
Most businesses have a website since it equates to an organization’s virtual address in cyberspace. A website consists of related browser-based HTML pages under a single domain name. It can be accessed over the internet using a computer but can be scaled to a tablet or mobile phone. It is the most common way for your target market to get to know you and reach you. Websites can display various contents- from text, pictures, videos, and live chat.
On the other hand, mobile applications or “apps” are computer software or programs designed to run on a mobile device like a phone, tablet, or smartwatch. These apps can be downloaded and installed on your gadget. There are thousands of apps available now- some can be downloaded for free, while others must be purchased from an app store.
Here are the benefits of having an app your brand can use.
As the New Year is just around the corner, organizations are optimistic that 2022 will be better for their businesses. Companies look forward to the clean slate that the new year brings, hoping for better times ahead. These past few years have been challenging. And while the pandemic is still far from over, companies are excited about recovering and adapting to the new normal. With the proper preparation, organizations can successfully navigate 2022.
The gig economy is continuously on the rise. According to Upwork, 57.3 million people freelance in the United States, and it is estimated that there will be 86.5 million freelancers by 2027. The pandemic has accelerated the growth of the gig economy. First, it has caused more employees to work from home, allowing them to take on freelance jobs. In addition, some full-time employees were put on indefinite leave or retrenched, pushing them to take on as many short-term employment opportunities to earn a living. Also, people who aim for work-life balance opted to join the gig economy. People who are fed up with the 9-5 work and want to gain more flexibility shifted to freelance work rather than a full-time job.
Going green is something that has been trending for a long time. It is undoubtedly needed nowadays as we are in a climate crisis. Our current reality is that the earth’s temperature is continuously rising, the ocean and air are getting more polluted, mountains are getting bare, and species are getting extinct. Humans need to do something to save the environment, or we better find a new place we can call home.
Businesses are also joining this bandwagon. It is good because, with their authority and power, they are significantly contributing to saving the environment. Aside from that, going green is a good business move because it benefits them as well.