Using YouTube in your business plan can be an asset worth the time. Certainly, it would depend on what your niche is, but you could use YouTube to become an authority in your field. Creating content in order to teach others can span across many different fields. What are some ways you can use it in your business?
YouTube is a very large search engine, used by billions of people to find the information they’re looking for. That is the potential for a lot of people to find your information and business! Remember, when you are posting videos, shorts, or reels to YouTube, it follows an algorithm. Make sure your SEO and video content keep those in mind.
SEO
Search Engine Optimization is using keywords and phrases to help people find your YouTube video. These words are phrases should match the content in the video, the title, and the video description. Using an extension such as Vid IQ is incredibly helpful for reaching quality optimization. Proper SEO will help you rank your videos on YouTube.
Consistency
As in life, consistency is always a key to success. Creating a consistent schedule for your YouTube posting will increase your success on the search engine. People want to see consistency and new content. They are wanting to see how it is that you are a trusted expert in what you do. Using this will be helpful in your success. You can easily use the schedule feature on YouTube to your scheduling advantage. That way you don’t have to be at the mercy of your personal schedule. Perhaps pick a day that you work on videos and upload them for the entire week. Whether it’s once a day or once a week, try to come up with a schedule that will work for you to be consistent long term.
Content
What are the topics in your niche that people are wanting to know? Double down on those topics. That means dig deeper on those topics because that is what the people are wanting to know about! Don’t just create content that YOU think is fun but focus on what you can bring to your ideal customer. What is their pain point? What are they needing to fix that you have the answer to? Focus on those points when you are creating your video content.
Conclusion
When we think of ways to expand our presence in our niche, we should keep in mind ways to make the biggest impact. YouTube has an incredibly large impact in the world with the amount of information it holds. Using the search engine to your advantage in your business is a key to success. What is it that the customers in your niche are wanting to know? What are their pain points? Creating content based on those questions and working within the algorithms of YouTube will help you be the most successful on the platform and in your business. Make sure to have SEO, search engine optimization, on all your videos so people find your videos, increase your ranking on YouTube.
Have you used YouTube to help grow your business? Why or Why not?
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Jacque O
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