Going green is something that has been trending for a long time. It is undoubtedly needed nowadays as we are in a climate crisis. Our current reality is that the earth’s temperature is continuously rising, the ocean and air are getting more polluted, mountains are getting bare, and species are getting extinct. Humans need to do something to save the environment, or we better find a new place we can call home.
Businesses are also joining this bandwagon. It is good because, with their authority and power, they are significantly contributing to saving the environment. Aside from that, going green is a good business move because it benefits them as well.
Here are some reasons why going green is good for the business.
It gives you a competitive advantage.
A survey conducted by Forbes showed that 92% of consumers are more likely to trust environmentally conscious brands. Meaning, this gives you a competitive advantage over your competitors as people are choosing to support eco-friendly companies. Through this move, you can gain new customers and keep your existing customers who share the same values as you.
Going green also gives your organization a good brand image, which will provide you with an edge over others. Your marketing strategies benefit the company as well as the environment.
It saves you money
Bottomline has been dramatically affected by the ongoing pandemic. Every cent counts for all organizations, and any savings is much welcomed. By going green, you develop energy efficiency strategies that can lower your utility costs and operational expenses. Your decision to change into LED lights and energy-saving appliances and electronics will be a big help to you and Mother Nature.
It helps you attract and retain talents
There is a competition for quality talents not just locally but globally as well. Since technology is on the rise and remote working is a thing now, hiring people can be done for any location.
Being a green company can help you attract and retain talents in the organization. A study by Swytch revealed that over 70% of people surveyed are more likely to choose to work for a company with a solid green footprint. It also showed that nearly half of the respondents are willing to accept a smaller salary to work for a socially and environmentally responsible organization. Going green gives you great employer branding, and it can also land you a spot on the top employer list.
Another benefit of going green is that employees are more likely to stay in an eco-conscious company. According to the Society of Human Resources Management (SHRM), 38% of employees are more likely to be loyal to a company that prioritizes sustainability. Employees opt to stay in the organization they see as relevant and not just concerned with getting income. This finding is beneficial for you as it reduces hiring costs, the learning curve, and the time it takes for new hires to immerse in the company entirely. It is better to retain current employees than to recruit someone new every so often.
It gives you tax advantages
In some areas, the government grants tax advantages to organizations that have decided to go green. Tax advantages may include tax credits, tax deductions, rebates, or other monetary enticements. The savings from tax advantages can be reallocated to sustain and further expand the organization, especially in these trying times.
The question is, how can you implement the go green movement in your company. It is pretty simple and is like going back to basics.
The first is to save energy. Conduct an audit on what contributes most to your energy usage. It will give you a hint of where to address the problem- is it the lighting, ventilation, or heating? Partner with your Office Manager and vendors on what changes they can propose to manage the energy usage. Of course, encourage your employees to turn off the lights when not in use and shut down their computers before going home, unless needed.
Encourage everyone to reduce waste. Avoid printing and go paperless. Since everything can be done online now, it should help everyone lessen the printing. Require everyone to have a reusable mug, tumbler, and cutlery so that single-use plastics are prevented. As for the old electronics like computers and printers, instead of those turning to additional garbage in dumpsites, why not donate it to schools and non-government organizations?
Lastly, involve your employees in the movement. You can create an engagement activity to promote this to everyone. Going green will not thrive if not everyone is on board.
It is the perfect time to go green! Make that choice to practice sustainability and reap the benefits of it for your organization.