Social media has become a significant part of everyone’s daily life and has shaped the way we behave and interact with one another. Social media is a form of communication, news source, and entertainment.
American actor and producer Kevin Spacey said, “Anyone with an internet connection and an idea can develop an audience.” What he said cannot be more accurate. Statistics show that as of January 2021, there were 4.66 billion active internet users worldwide. That accounts for 59.5% of the global population.
Because of the power of the internet and how it made everyone connect easily, organizations have leveraged online presence to boost their brand awareness, sales, and marketing. It is a practical yet effective strategy- traditional marketing generates 50% fewer interactions with customers than digital marketing. This is why companies allocate more budget for digital marketing.
With over 180 million users world wide, LinkedIn has proven to be the premier social media tool for professional networking. LinkedIn is toted as being the most valuable social media channel for making business connections and building professional relationships. Additionally, it’s often a popular place for individuals in search of new employers, employees, or clients.
But, how important is joining and using LinkedIn? Especially if you are content in your current industry or job? Some feel that LinkedIn is crucial for building your career, even if you’re not looking to make a change in jobs. Those in favor of LinkedIn argue that by forgoing LinkedIn, it’s easy to miss the wealth of available professional opportunities.
Others feel LinkedIn is not valuable, and since a number of LinkedIn’s users do not maintain their profile, the quality of candidates and information is poor. Given it’s mixed reviews, let’s consider a few pros and cons of LinkedIn.
“Follow Your Passion”
I don’t think that saying even existed 40 years ago since most of our parents by no means followed their passion. But it is a saying that I hear thrown around a lot these days. Everyone seems to think you can follow your passion and be successful. Well unless your passion happens to coincide with a viable business opportunity, you’re probably not going to be that successful(by most measures of success).
I’m not sure when the shift from ‘working a job until you die’ to ‘following your passion’ happened but we’re definitely in the midst of it. I work with a lot of the older generation and there is an inordinate amount of them who have worked at the same company for 20, 30 or even 40 years. I can’t even imagine what it would be like working that long in the same corporate job but there are lots of people who have done it. [Read more…]