American actor and producer Kevin Spacey said, “Anyone with an internet connection and an idea can develop an audience.” What he said cannot be more accurate. Statistics show that as of January 2021, there were 4.66 billion active internet users worldwide. That accounts for 59.5% of the global population.
Because of the power of the internet and how it made everyone connect easily, organizations have leveraged online presence to boost their brand awareness, sales, and marketing. It is a practical yet effective strategy- traditional marketing generates 50% fewer interactions with customers than digital marketing. This is why companies allocate more budget for digital marketing.