Have you been swithering over the decision of whether or not to have a uniform? Rest assured that there are plenty of reasons not only to have staff in matching outfits, but also to use those uniforms to display your branding.
Like it or not, a uniform gives the overall effect of a business with an aligned goal – excellent customer service. Think black trousers and a white shirt does the trick? Only until a customer arrives in the same clothing and other consumers start asking them about pricing. A uniform is the best way to avoid confusion while still tending to your customer’s every need.
The 8 Important Reasons to Invest in Uniforms
Your brand will grow significantly better with uniforms. Here are some of the reasons why.
1 – Productivity
Workplaces which use uniforms experience better productivity than those who don’t. It’s true. The psychological benefits of wearing the uniform are like flicking a light switch. Your team member immediately switches into work mode when they put it on. This leads to a clearly defined work/life balance. It also improves both productivity and the efficiency of each team member.
2 – Brand Reach
If you want to build a brand for your business, a staff uniform is the perfect way to display your business name, branding, logo, and even ethos. If you think about how often your clients see the branding, you can tell that it smashes the old marketing rule of 7 right out of the water. Even when they are not at work, your employees could be advertising for your business on the way to and from your business, further pushing that reach and encouraging better business.
3 – A Great First Impression
When a consumer walks into your business space, they see a smooth running operation with clearly defined help points. Those members of staff are making a wonderful first impression without even opening their mouths if you have them all in matching uniforms. If not? There is a chaotic feeling instead of a calming one.
4 – Consumer Clarity
Again, you want that customer to show up at your doors and know exactly who they can turn to for product or service advice. If you have a no-uniform policy, how are those consumers going to know who to ask?
5 – Staff Poverty
The chief reason why any of us go out and get a job these days is because we don’t want to starve. We have bills to pay and people to visit. Without that income, we are confined to our home lives and borrowing. Your staff may or may not come from a wealthy background. There is a high chance that they couldn’t afford the clothing they need to show up at work in fresh clothes every day. As a result, you will receive employees who maybe don’t look their best, through no fault of their own.
Giving every staff member more than one uniform allows them to come to work, looking no less than anyone else. It allows them the pride of being part of the team, without the degradation of trying to keep up with those who have more money. Currently 1 in 5 carers live in poverty, so it is closer than you’d think.
6 – Team Building
Which brings us to the next point. Staff members who are all dressed the same have the same feeling of being part of a team. Without that uniform, you don’t have the same bond that brings the group together. Imagine if you were the only chef in the kitchen not wearing whites, or if you were the only server who had a white shirt instead of a black one. You would feel alienated, perhaps that you are not part of the team. Supplying fresh uniforms and PPE can help boost team morale.
7 – Employee Behaviour
Employees are likely to mess around once in a while. Uniform or not, they are still people. However, if you go ahead without uniforms, you will notice this behaviour is far worse. When an employee puts on a uniform it causes an improvement n behaviour. They do not want to be caught representing your brand when they are having a laugh.
8 – Safety Reasons
For the sake of safety, you may need to uniform or outfit your staff by the demands of UK legislation. Some jobs, for example construction workers, roofers, glaziers, chefs, doctors, surgeons, and dozens of others – all require Personal Protective Equipment. If you are not providing it, you may well be breaking the law.
Is It Time To Suit Up?
If you haven’t already rushed off to secure new uniforms for your business, don’t wait. It could be the difference between extended reach and nobody knowing who you are.
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