With over 180 million users world wide, LinkedIn has proven to be the premier social media tool for professional networking. LinkedIn is toted as being the most valuable social media channel for making business connections and building professional relationships. Additionally, it’s often a popular place for individuals in search of new employers, employees, or clients.
But, how important is joining and using LinkedIn? Especially if you are content in your current industry or job? Some feel that LinkedIn is crucial for building your career, even if you’re not looking to make a change in jobs. Those in favor of LinkedIn argue that by forgoing LinkedIn, it’s easy to miss the wealth of available professional opportunities.
Others feel LinkedIn is not valuable, and since a number of LinkedIn’s users do not maintain their profile, the quality of candidates and information is poor. Given it’s mixed reviews, let’s consider a few pros and cons of LinkedIn.