Social media platforms have taken over the world. Data shows that 4.55 billion people around the world are using social media. This accounts for more than half of the worldwide population! Research also says that a person spends around 2 ½ hours a day scrolling on these platforms on average. The figures prove only one thing- social media is a powerful tool that needs to be maximized, especially by businesses.
Whether you are managing a top corporation or your own small business, social media can help you grow your business. Aside from the low to almost no cost in using the platform to the broad reach, it will surely benefit any business.