At present, all businesses need a solid online presence to survive. And why not? According to statistics, 4.95B people use the internet around the world. That accounts for 62.5% of the world population. To up your brand’s online presence, can an app help?
Most businesses have a website since it equates to an organization’s virtual address in cyberspace. A website consists of related browser-based HTML pages under a single domain name. It can be accessed over the internet using a computer but can be scaled to a tablet or mobile phone. It is the most common way for your target market to get to know you and reach you. Websites can display various contents- from text, pictures, videos, and live chat.
On the other hand, mobile applications or “apps” are computer software or programs designed to run on a mobile device like a phone, tablet, or smartwatch. These apps can be downloaded and installed on your gadget. There are thousands of apps available now- some can be downloaded for free, while others must be purchased from an app store.
Here are the benefits of having an app your brand can use.
It increases brand awareness.
Having an app strengthens your brand awareness, especially if it tandems with your other marketing initiatives. Since people spend most of their time in front of their mobile devices, a mobile app increases your brand’s exposure compared to traditional advertisements and campaigns.
It improves your customer experience.
Through apps, you can pave a remarkable customer experience. Apps help users execute various tasks and enjoy services your business offers conveniently. For instance, an app can make it easier to address a customer support issue rather than sending an email or calling a hotline.
Mobile apps also provide a customized experience. It can tailor its communication based on the user’s interest, location, usage behavior, and more. Apps can also track customer engagement to offer appropriate recommendations and updates to the user.
It can utilize mobile device features.
Apps can use a person’s mobile device features such as their camera, contact list, GPS, and more to give them an interactive and fun user experience. Not only that, but the app’s ability to connect with the phone’s features can make it more efficient for users. Thus, it can help keep your users more engaged with your app as they will enjoy using it.
It gives you sales.
A study has shown that mobile users spend 88% of their time using a mobile app while they only allot 12% of their time looking at websites. These statistics show that your brand can be more felt online with an engaging app and lure them into availing of your products and services. Also, the good news is time spent in-app correlates strongly with sales. Customers also increasingly purchase more on a mobile app rather than a desktop.
It works faster.
Users want to get information quickly, and apps can offer that. A well-designed app can perform actions faster as compared with a website. It’s because apps usually store data locally on mobile devices to be retrieved easily. The app can be a valuable option for people who are always on the go to connect with your business.
It creates an effective loyalty scheme.
If your business has an existing loyalty program or plans to have one, having an app can boost it. A mobile app makes it much easier and quicker to build and create a community of customers. Apps also make it easy to reward your customer’s spending, motivating them to keep on supporting your business.
It can make you understand your customers more.
With a mobile app, you can understand your customer’s behavior more by giving you valuable insights and analytics. You can see your target market, the promotion or products they like, or even get their feedback and suggestions through the app. The information you get from your app’s usage can help you strategize on keeping your customers satisfied.
Both websites and apps can give your business plenty of benefits. You might want to maximize both as a website is an effective tool to introduce your brand in the vast online world while an app helps your users stay engaged. Leverage these tools so that you stay ahead of your competitors.
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