The relationship between entrepreneurship and digital marketing is growing along with technology. Many small businesses have found success after running online marketing campaigns, whether they used social media to make people aware of their brand or ran a unique Google marketing promotion. Seeing these success stories may want to make you jump into creating your own ad campaign right away, but before you do, you should learn about a few internet marketing myths that may derail it from the start.
1. Your Campaign Cannot Be Successful Without a Blog
Once you have your website up and running, you might be tempted to spend a lot of time creating content for your blog because you believe talking about all the benefits that your products and services provide will entice customers to purchase them. However, people usually do not visit blogs to read advertisements and press releases. Instead, they usually visit them to decide about whether they should purchase the product or service they already read about somewhere else.
When individuals visit your website, chances are they already know a little bit about your company and are not going to dive into your blog to find out more. Some studies show that the average consumer makes a purchasing decision within several minutes of visiting a site, and that decision is based on what they see on the landing page, not in the blog content. This does not mean that blogging is useless, but it probably should not be the basis of your internet marketing campaign.
2. Google Has Made Traditional SEO Unnecessary
You may believe that all the changes Google has made to its algorithms make traditional search engine optimization techniques useless. However, ignoring SEO can spell disaster for your Google marketing campaign because updates to Google Penguin and other algorithms weed out competing sites that are using black hat SEO techniques to improve user experience. When competing sites are penalized, those that use SEO in accordance with the guidelines Google has set up will typically see a rise in ranking. While SEO is not everything, creating quality content with effective keywords can still have quite a positive effect on your marketing campaign.
3. Social Media Should Be Your First Priority
Because Google is now including social media SEO hits in their search results, more small business owners are becoming convinced that they should be present on every social media platform and make these pages the focus of their marketing campaign. While social media marketing can help increase the visibility of your business, it should only be one component of your advertising plan. Focusing too much time and money on social media marketing can waste valuable resources and deliver limited results.
Sites such as Instagram, which allow you to share photos with your followers, and Facebook, which gives you the opportunity to share photos, video, and other media, can effective marketing tools for small business websites. However, you should not feel the necessity to be present on all social media platforms and focusing on those that can give your company the biggest boost until you see some results is a wise course of action.
4. Customer Response Will Tell You If Your Campaign is Working
One of the biggest mistakes you can make with digital marketing is failing to use analytics to gauge whether marketing campaigns are working because you believe that customer response is more important than facts and figures. However, customer buzz and social media feedback cannot always tell you how well a marketing tactic is working unless you track and measure it. There are several free online analytics tools that can help you gauge the success of your marketing campaign and allow you to see whether you need to make some adjustments or if you are on the road to success.
Promoting your small business can be a challenge in a market that is highly competitive. However, debunking some common digital advertising myths might help you choose the most effective techniques to make your company a success.