At present, all businesses need a solid online presence to survive. And why not? According to statistics, 4.95B people use the internet around the world. That accounts for 62.5% of the world population. To up your brand’s online presence, can an app help?
Most businesses have a website since it equates to an organization’s virtual address in cyberspace. A website consists of related browser-based HTML pages under a single domain name. It can be accessed over the internet using a computer but can be scaled to a tablet or mobile phone. It is the most common way for your target market to get to know you and reach you. Websites can display various contents- from text, pictures, videos, and live chat.
On the other hand, mobile applications or “apps” are computer software or programs designed to run on a mobile device like a phone, tablet, or smartwatch. These apps can be downloaded and installed on your gadget. There are thousands of apps available now- some can be downloaded for free, while others must be purchased from an app store.
Here are the benefits of having an app your brand can use.