Social media platforms have taken over the world. Data shows that 4.55 billion people around the world are using social media. This accounts for more than half of the worldwide population! Research also says that a person spends around 2 ½ hours a day scrolling on these platforms on average. The figures prove only one thing- social media is a powerful tool that needs to be maximized, especially by businesses.
Whether you are managing a top corporation or your own small business, social media can help you grow your business. Aside from the low to almost no cost in using the platform to the broad reach, it will surely benefit any business.
So what are the popular social media platforms businesses use?
Facebook is the biggest platform with its 2.85 billion active users, making it the top choice to use. What’s good with Facebook is you can share a variety of content- from the usual text post to pictures, videos, stories, polls, ads, or even blog posts from your website.
Although this is a subsection of Facebook, this platform has its own features to boast about. You can answer your customers’ FAQ with automated responses in Messenger, making it more convenient for you to address your customers. Aside from that, Messenger can send reminders and follow-up messages for customers who book an appointment with you through your Facebook page. It can even start a conversation and increase engagement with people who sign up for your Facebook event. You may even send Facebook ads to people who messaged you in your FB Messenger.
You may think of Instagram as a photo dump platform, but it’s more than that. You may use this place to increase brand awareness and engagement. You can post IG-worthy pictures, live videos, reels, and stories to connect with your customers. You may even partner with influencers to promote your brand.
For IG stories, you can ask your followers to ask you anything or let them answer a poll. And last 2020, Instagram has added the Shop Tab, which allows users to purchase products directly from brands directly through the app.
You may use Twitter to update your customers on what is happening to your business in real-time. You may post live tweets and create a conversation about your business. Add some hashtags so that you can also monitor how trending this is. This platform can also be used to interact with your customers through Direct Messages. There are also many advertising options on this platform.
Because LinkedIn is the most significant business social media site, networking with fellow professionals and providing high-quality content is easy. Through LinkedIn, you may share webinars, downloadable material, and ebooks. You may also stay up-to-date with your industry, and you can connect with potential partners and vendors. This social media site is also a perfect platform to meet prospects and potential clients.
Videos are engaging and useful content for businesses. With Youtube, you can post videos about your corporate branding, products, services, or even customer feedback. You can even partner with influencers to sponsor videos.
Other tips on how to use social media for business
In using social media platforms, you can make your brand more compelling by partnering with influencers, especially those famous with the same line of your business. This is a win-win situation because it can grow your brand, and at the same time, your influencer will have more followers as well.
You can also push for more reach by investing in ads. With the bit of investment in getting business features of the social media platforms, you can get to touch more of your target market.
Since the gig economy is booming, you can also tap freelancers like graphic artists, filmmakers, and content writers. It’s good news for you since you do not have to hire full-time workers to get the job done.
And lastly, make sure to give importance to social media analytics. Most platforms will share analytical data with you. The data you get from these social media platforms are valuable for getting to know your market better, which can even help you keep your customers satisfied.
Companies are lucky to have social media nowadays as these platforms are their reliable partners to grow their businesses. By choosing the right platform and being wise in using these tools, you can reap the benefits of social media.
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