With so many influencers online and offline, it can be tricky to find the right person to promote your brand or products. The right influencer can help you gain more significant returns. In fact, businesses made a 650% return for every dollar spent on influencer marketing. Here are six tips to guide you when reaching out to an influencer.
Know Who You Want to Influence
Let’s say you want to sell portable espresso makers to night shift workers. You’ll have to research what social media platforms they use, where they read product reviews, and how they react to influencers. If this is the case, you might need to reach out to influencers who also spend their nights working.
Find an Influencer
Image via Flickr by opelblog
Once you’ve identified your audience, the next task is to find and reach out to the right influencer. Many tools can help you discover influencers. Such tools have search engines that use relevant keywords to uncover an influencer’s data. You’ll see whether an influencer’s age, reach, and content are perfect for your business.
Know Their Work
Another useful tip for reaching out to influencers is understanding their work. You can do this by checking their profiles and watching their videos. Open their posts and see how they respond to comments and what users say about the influencer’s content. You will be able to determine what makes them influential to their followers.
Give a well-detailed and straightforward plan. Offer the influencer a win-win situation, something that should help your brand and benefit their career as well.
Although influencers will love when you give them creative freedom, don’t settle with vague instructions. For instance, send a package of your perfume collection and ask them to do an unboxing and product review. However, be flexible when you want to conceptualize contents with influencers.
Other promotional content you can offer include partnering on a video series, sharing special discount codes, and co-hosting an event.
Make a Unique Offer
Your chosen influencer may have a lot of things on her plate, so your offer must be exceptional. If you are planning to create an in-depth review or a multi-location video, you must know that a longer timeframe and bigger compensation is necessary.
Not only should the exchange value ensure sales on your part, but it must also entice the influencer to devote her time, skills, and platform. They may ask for more exposure, cash, or products. Ensure influencers know how you value their work and how the offer can help them in terms of influence, reach, and finances.
Be Polite, Not Aggressive
Even if you are making an offer, your first approach can either make or break a plan. Don’t come off as an overeager salesperson. Approach an influencer in a calm, respectful, and personal manner. Go to their events, join them on webinars, and connect with the, via email or any of their social networks.
Reaching out to influencers does not have to be complicated. Building a relationship with an influencer can help you promote products, create a larger brand following, boost sales, and increase revenue.
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