Discovering your niche can boost your side hustle success. Finding a niche for your business means discovering and delivering a great product or service for a targeted audience. Your niche can be a specific area of expertise or a product in high demand. Not sure what your niche is yet? Here are a few ideas to help you figure it out.
Assess Your Skills and Interests
Think about the skills and talents you possess that you would like to share with others. Create a list of passions, hobbies, and work-related tasks which you enjoy. For example, two of your passions might be woodworking and hiking while two of your skills could be writing and photography. Perhaps you could start a photography blog utilizing your writing and photography skills. Study your list to see where you might be able to carve out a niche. It might include one area of your interests or a combination of a few different interests and skills. Keep this list handy and add to it as you think of more skills and interests. Eventually you will have that “light bulb moment” and discover your niche. Don’t worry if you don’t feel like an expert in a particular area of your interest. Take the time to research, learn, and expand your skills in that area.