One of the most irritating problems suffered by entrepreneurs is the arduous wait between the birth of a new
business idea and a product’s arrival on the market.
This gestation period can often spell doom for business ideas because a thousand excuses, hurdles and unforeseen distractions can prevent you from pushing through with your idea.
Indeed, you might even be pipped to the post by a competitor, who was able to bring their product to market faster, thus hoovering up the majority of the market thanks to first-mover advantage.
Preventing these issues from cropping up requires you to get your idea to market as quickly as possible. Thankfully, in this day and age, it is relatively simple to speed up this process, because most products or services can be sold online.
As a result, you only require product production, a website (with customer service included) and an efficient distribution network to have a workable business model.
While this still requires a considerable amount of work, it is at least achievable, especially if you are a start-up.
This is how to get a new business proposition online as quickly as possible:
Use Shopify to simplify the process
If you want to bring your business to market as quickly and effortlessly as possible, then it could be a good idea to use an online commerce platform like Shopify; click here to find out more. This is because commerce platforms like Shopify help you to create an online store straight out of the box, with minimal fuss.
By doing this, you can cut out many obstacles that you would encounter trying to create a business model from scratch, allowing you to focus more fully on crucial aspects of your business, including your products and marketing.
Keep your business as manageable as possible
The key to getting a new business proposition online as quickly as possible is to keep it simple.
The more complexity you build into your business – whether it is different product ranges, markets or an intricate distribution process, the harder it will be for you to piece it all together into a coherent model and the longer it will take to bring to market.
There is simply no need for this. No one is stopping you from adding further products or services down the road, but to begin with, focus on a single product that you can base your money and marketing around. You will find a customer base more easily and there will be less leg-work upfront.
Stick to one online platform
Sticking with the ethos of ‘keep it simple, stupid’, you should focus on one online platform to base your business on.
This means focusing all your time and energy on your website, for instance, ensuring you are creating regular content to attract customers, keeping the site free of glitches and that you have enough free time to offer comprehensive customer support.
Believe it or not, this is more effective than spreading your online presence across a range of different platforms. What you lose in initial exposure,, you will win back in concentrated audience numbers and peace of mind.
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