In the online age it’s pretty much impossible not to have an online presence – whether it’s an ecommerce site selling your products and services, a social media account used to market your business or reviews of your company on user-generated aggregators, you can guarantee that a simple Google search will result in information regarding your business being displayed.
Such exposure is undoubtedly good news, but have you considered that with so much information online, your products or services could quite easily be subject to imitation or piracy if you aren’t adequately protected? In the same way that you acquire the necessary permits and register the documents required to allow you to legally function as a business, it’s also the case that you have to protect your intellectual property – sometimes by creating a legal contract if necessary.