Whichever brand or corporation you take as an example, you will realize they all try to find a way to stand out and spend enormous amounts of time, energy and money above all to achieve that detailed strategies that are thoroughly planned. Another thing that catches eye is that they all use “behind the scenes” features as a part of their strategies to get as close as they can to their customers. When this “inside look” strategy is used and planned wisely, it helps the brand to grow and develop in the right direction. It also helps with building relationships and trust for the customers, a connection that always tends to give excellent results in the business field.
How, exactly, can this “behind the scenes” perspective be created successfully within your company? Here are some tips and hints that can make your decisions easier to make and guide you through the entire process.
Introduce Your Customers and Clients to Your Team
There is nothing better for building new friendships than seeing how the existing ones evolve. This is where presenting your team should take place and helps your brand get closer to the customers as an idea of a product unified with the team that worked on it. Make sure you get your team’s pictures and short bios out there as a way of saying “This is us in full force.” Make the customers see what kind of working atmosphere the product or service is produced in. It will make the customer want to be a part of the whole story and will show your team the appreciation they deserve as they are all responsible for the brand you represent.
You Deserve a Chance to Showcase Progress
Share your progress with the rest of the world. It doesn’t have to be a giant leap; it can be something small but big enough for you and your team to acknowledge. Give a chance to your customers to be proud of what you have achieved. Boast about new locations, team buildings and much more, all that is a part of the constant progress you are making. It will all give the world around you a feeling that they haven’t supported you for nothing and that you are moving forward and always evolving into something bigger and better. That will give you and the team the feeling that they are appreciated and what each of them does is important to the whole process and creates an overall better working environment.
Connect with and Engage Your Audience
It is scientifically proven that making people laugh will get you closer to them faster than everything else will. Being funny in your customers’ eyes and making them laugh will help you get emotionally attached to them. BuzzSumo ranks the funny content in the top three types of posts to get emotional reaction from people so it is most worth the try.
Teach Your Audience Something Valuable
Think about this: What is that makes you better than everybody else? What is there that you know and can teach your customers? Teach them how to use your products or the benefits they have from investing in your services. They will have something to connect with when they know a little bit more than they are used to and feel appreciated.
Don’t Be Afraid to Get Personal with Your Clients
When you share with your customers, you get personally involved and you show them that you have human values, most importantly; it shows that you have a certain personality that sticks to people. This can help you show your customers that they can relate to you and that they will be appreciated. If you know how to livestream on Facebook, such as through the instructional courses provided by BlueJeans, and you have read which social media platforms are the right for your business according to Forbes, you can show them that you are no different from the people you work for and with. You can show them that you are going through the same everyday routines and that you are dealing with difficulties the same way they are. When your business supports something, make a video that will explain to your customers why you do that.
The Bottom Line
Whenever you decide to use the “behind the scenes” content to reach to your audience, just make sure it is done the right way and has the right strategy of doing it. Try to analyze the message being conveyed and the value that is being shown. Whenever you have valuable content and strategy, remember that it builds relationships, connections and trust. On the other hand, the wrong content with no value can destroy everything your company stands for and everything you have built for so long. Relationships with your customers are meant to be developed, evolved and deepened, not destroyed and broken.
Track All Your Accounts With Personal CapitalPersonal Capital lets you see all of your accounts in one convenient place. Sign up now for free.
More from my site
Latest posts by Mr. 4HWD (see all)
- Best and Worst States for Truckers - November 8, 2017
- 4 Digital Marketing Myths That May Hurt Your Small Business - November 7, 2017
- What do you know about life insurance? - November 7, 2017